Shotlytics Privacy Policy

Effective Date: May 1, 2020


Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services. Please also read our Terms of Service which sets out the terms governing our services.

This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through our services.

Questions or comments about this Privacy Policy may be submitted by mail to the address below or via

Shotlytics LLC
12415 NW 17TH CT
Pembroke Pines, FL 33028
Attn: Legal

Information Shotlytics Collects

Shotlytics collects information about you, including information that directly or indirectly identifies you, if you or your other members choose to share it with Shotlytics. We receive information in a few different ways, including when you track, complete or upload activities using our services. Shotlytics also collects information about how you use our services. There are also several opportunities for you to share information about yourself, your friends, and your activities with Shotlytics. For example:

Account, Profile, Activity, and Use Information

We collect basic account information such as your name, email address, date of birth, gender, username and password that helps secure and provide you with access to our services.

Profile, activity and use information is collected about you when you choose to upload a picture, video, activity (including date, time and geo-location information as well as your activity statistics) or post, join a challenge, add your equipment usage, view others’ activities, or otherwise use our services.

We use your contact information so we can respond to your support requests and comments.

Location Information

We collect and process location information when you sign up for and use our services. We do not track your device location while you are not using Shotlytics, but in order to provide Shotlytics’ core services, it is necessary for us to track your device location while you use Shotlytics. If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.

Content You Share

We gather information from the photos, posts, comments, kudos, ratings, reviews, and other content you share on our services, including when you participate in partner events.

Contacts Information

You can choose to add your contacts’ information by connecting your contacts from your mobile device or social networking accounts to Shotlytics. If you choose to share your contacts with Shotlytics, Shotlytics will, in accordance with your instructions, access and store your contacts’ information in order to identify connections and help you connect with them

Connect Devices and Apps

Shotlytics collects information from devices and apps you connect to Shotlytics. For example, you may connect your smartphone to Shotlytics and information from this device will be passed along to Shotlytics.

Payment Information

When you make a payment on Shotlytics, you may provide payment information such as your payment card or other payment details. We use the standard online app-store payment facilities – compliant third-party payment services. We do not store your credit card information.

Third-Party Accounts

Shotlytics allows you to sign up and log in to our services using accounts you create with third-party products and services, such as Facebook, Google, or Apple (collectively, “Third-Party Accounts”). If you access our services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account provider and is provided to Shotlytics under their privacy policies. You can generally control the information that we receive from these sources using the privacy controls in your Third-Party Account.

Technical Information and Log Files

We collect information from your mobile device, which provides us with technical information when you access or use our services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies in our Cookies Policy.

Our services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure our services, track member movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs, user IDs and device identifiers.

Other Information

We may collect information from you through third parties, such as when we collect your feedback through surveys.

We may also collect information about you from other members such as when they give you kudos or comment on your activities.

How Shotlytics Uses Information

Shotlytics uses the information we collect and receive to operate our services and to customize them for you. For example, with your consent we use your shooting results to provide you with interesting and useful performance analysis. Subject to your privacy controls, your information, including parts of your profile, username, photos, members you follow and who follow you, clubs you belong to, your activities, the devices you use, and kudos and comments you give and receive will be shared on Shotlytics so that you may be able to participate in our services, for example to show your place on a leaderboard. Certain information (e.g., your name, and some profile information) is also available to non-members on the web. Your precise location information, such as a location where you perform your shooting activity, may also be shared on Shotlytics or to non-members, in accordance with your privacy controls.

We use the information we collect about you, your followers, and your activities to customize your experience. For example, we may suggest segments, routes, challenges, or clubs that may interest you, or shooting sports enthusiasts that you may want to follow. We also use the information we collect to process payments, provide support related to our services, protect members and enforce our Terms of Service, promote safety, and to communicate with you (including sending marketing and push communications) where you have not opted out of receiving such messages and notifications.

We also use the information we collect to analyze, develop and improve our services. To do this, Shotlytics may use third-party analytics providers to gain insights into how our services are used and to help us improve.

We may also use the information we collect to market and promote our services, activities on Shotlytics, and other commercial products or services. This includes customizing your Shotlytics experience. For example, we know that you like shooting sports activities; we may tell you about new shooting sports activities or show you sponsored content related to shooting sports. If we see that you engage in shooting sports activities in a certain geographic area, we may suggest a competition in that area. Subject to your settings, we may also mention that you have used our partners’ products or services as part of your activities, which we refer to as Sponsored Integrations.

Aggregate Information

We do not sell your personal information. Shotlytics may aggregate the information you and others make available in connection with our services and post it publicly or share it with third parties. Examples of the type of information we may aggregate include information about equipment, usage, demographics, routes and performance. Shotlytics may use, sell, license, and share this aggregated information with third parties for research, business or other purposes such as to help our partners understand more about those interested in shooting sports activities, including the people who use their products and services. Please visit your privacy controls if you object to Shotlytics using your information for these purposes.

How Information is Shared

In addition to sharing aggregated data about our members as described above, we also share personal information in accordance with your preferences, as needed to run our business and provide our services, and where required for legal purposes, as set forth below.

Service Providers

We may share your information with third parties who provide services to Shotlytics such as supporting, improving, promoting and securing our services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of our services over time on our behalf, so that we or they may promote Shotlytics or display information that may be relevant to your interests on our services or other websites or services.

Publicly Available Information

When you join the Shotlytics community, your profile and your activities are set to be viewable by everyone by default. Your name and other profile information is viewable by other Shotlytics members and the public and, subject to your privacy controls, additional information and content you share may also be viewable. For example, your photos, videos and activity statistics may be accessed by other Shotlytics members and non-members or viewable on publicly accessible Shotlytics pages. We provide a variety of tools to control the sharing of your information and encourage our members to adjust their controls to align with their desired experience.

Sharing Information and Activities

As a social network, we share your information with other Shotlytics members and the public in accordance with your privacy controls. You can change the visibility of the activities you upload to Shotlytics. Also, you can tell us about important locations, such as your home or work address, by enabling a Privacy Zone in your settings. We will make private any portion of your activity that starts or ends in your Privacy Zone. You can choose to invite your contacts to view your location and activities using Shotlytics Beacon. You can also share your activities with your contacts via text, email, or on social media applications like Facebook, Instagram, and Twitter. If you link your Shotlytics account to other social networks and share your activities, they will be viewable on such third-party platforms, including your location information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.

Third Party Business via API or Other Integrations

We enable you to share your information and content with third party apps, plugins, or websites that integrate with our services, as well as with third parties who work with Shotlytics to offer an integrated feature, such as a challenge sponsor. You can choose to share your profile data and activity data (including private activities). If you click on the link for a sponsored integration, you will leave our platform and the sponsor may be able to identify that you visited their platform from Shotlytics. Information collected by these third parties is subject to their terms and policies. Shotlytics is not responsible for the terms or policies of third parties.

Affiliates and Acquirors of our Business or Assets

We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Shotlytics becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such a transaction.

DMCA Notices

We may share your information with third parties when we forward Digital Millennium Copyright Act (DMCA) notifications, which will be forwarded as submitted to us without any deletions.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity. Our services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. Shotlytics engages providers that are industry leaders in online security, including Services verification, to strengthen the security of our services. Our services are registered with site identification authorities so that your browser can confirm Shotlytics’ identity before any personal information is sent. In addition, Shotlytics’ secure servers protect this information using advanced firewall technology.

Managing Your Settings

Privacy Controls

Shotlytics offers several features and settings to help you manage your privacy and share your activities. Most privacy controls are located in your privacy controls page, but some are specific to individual activities. Shotlytics provides you the option to make your activities private. Click here to manage your privacy controls.

Adjust Notification and Email Preferences

Shotlytics offers various ways to manage the notifications you receive. You can choose to stop receiving certain emails and notifications by indicating your preference here. You may also unsubscribe by following the instructions contained at the bottom of each email. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or our Terms of Service, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the services you requested.

Updating Account Information

You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact Shotlytics at Shotlytics will generally respond to your request within 10-14 business days.

Deleting Information and Accounts and Downloading Your Data

You can delete your account or download your data using our self-service tools. Click here to download your data, including your activity files. To request that your account is deleted, click here.

After you make a deletion request, we permanently and irreversibly delete your personal data from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 90 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.

Note that content you have shared with others, such as photos, or that others have copied may also remain visible after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.

Shotlytics also provides you the option to remove individual activities you have posted from view on our services without deleting your account. The activities will typically remain on Shotlytics’ systems.


Our services are operated from the United States. If you are located outside of the United States and choose to use our services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide our services and perform the Terms of Service. United States privacy laws may not be as protective as those in your jurisdiction.

Retention of Information

We retain information as long as it is necessary to provide our services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide our services or until your account is deleted. In addition, you can delete some items of information (e.g., profile information) and you can remove individual activities from view on our services without deleting your account. Following your deletion of your account, it may take up to 90 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

Information connected to you that is no longer necessary and relevant to provide our services may be de-identified or aggregated with other non-personal data to provide insights which are commercially valuable to Shotlytics, such as statistics of the use of our services. This information will be de-associated with your name and other identifiers.

Other Shotltics Sites

Shotlytcs maintains certain websites that can be accessed outside of (the “Other Sites”). The Other Sites maintain the look and feel of our services, but are hosted by outside service providers with their own terms and privacy policies. If you interact with the Other Sites, your information may be stored, processed, or shared outside of our services. If you interact with the Other Sites, you acknowledge that you may be subject to the terms and conditions and policies applicable to such Other Site. Please be aware that any personal information you submit to the Other Sites may be read, collected, or used by other users of these forums indefinitely, and could be used to send you unsolicited messages. Shotlytics is not responsible for the personal information you choose to submit via the Other Sites.

Privacy Policy Information

Shotlytics reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Shotlytics makes changes to this Privacy Policy, the updated Privacy Policy will be posted on our services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using our services and delete your account.

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